What if CPG marketers had technology to identify and track purchases for a specific product and could use that data to build ...

A t the 2025 IFT FIRST Annual Event and Expo’s Solutions Showcase session Accelerating Predictive Insight with Causal AI and ...

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or ...

Much of artificial intelligence (AI) in common use is dedicated to predicting people’s behavior. It tries to anticipate your next purchase, your next mouse-click, your next job move. But such ...

Our foray into causal analysis is not yet complete. Until we define the methods of causal inference, we can't get to the deeper insights that causal analysis can provide. This article details many of ...

There is a missing ingredient in today’s artificial intelligence, which, when added, will make AI a truly indispensable partner in business and increase return on investment over the long haul. The ...

Annual Review of Sociology, Vol. 25 (1999), pp. 659-706 (48 pages) When experimental designs are infeasible, researchers must resort to the use of observational data from surveys, censuses, and ...

NEW ORLEANS — Causal artificial intelligence used to augment a polygenic risk score for CAD helped estimate how much individual patients must lower their LDL, systolic BP or both to overcome inherited ...