Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform ...

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Meta's proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next ...

The Federal Trade Commission has fined online therapy company BetterHelp $7.8 million for allegedly sharing consumer data with third parties like Facebook and Snapchat for advertising purposes. The ...

View of main building with logo and signage at the headquarters of professional social networking company LinkedIn, in the Silicon Valley town of Mountain View, California, August 24, 2016. (Photo by ...

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal ...

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from ...

SMI, recently acquired by GTCR, has the capability to measure ad spending across a wide variety of media including digital out-of-home. (Photo by: Joe Sohm/Visions of America/Universal Images Group ...