The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As long as ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. On January 28, 2021 the Journal of the Academy of Marketing Science ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

Business-minded entrepreneurs are focused on one path to success: establishing a business and achieving sustainable growth. While the direction is clear and the mission is straightforward, the path is ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Shopify reports that subscription models thrive by enhancing convenience and personalization, fostering customer loyalty, and ...

Customers of the subscription economy expect instant results, so it falls to businesses to provide value on day one and every day thereafter. The Fast Company Executive Board is a private, fee-based ...

In order for your company to succeed in the post-pandemic era, you must do two things well: Select your strategy carefully to target a defensible market segment and tailor your business model to ...