A value proposition is something that every business should use when marketing their products or service. All entrepreneurs and business owners want to make the best possible merchandise for the right ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

A well-crafted value proposition can make a huge difference in helping understand where your financial advisory firm is headed. It sets your financial advisory firm apart from others and helps you ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

The freelancers and entrepreneurs who created the digital talent marketplace can pat themselves on the back for three important recent wins. The first is Upwork’s IPO, which valued the platform at ...

Creating a value proposition can help your business stand out from the competition. “If you don’t have a well-crafted, concise value statement,” says Terrie Wheeler, president of ...

A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or ...