Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Whether it's scrolling through a social media post or surfing websites, chances are a copywriter wrote the content. It is a popular misconception that copywriting is just about clever ads, when ...

It’s been remarked for centuries that the pen is mightier than the sword, and despite the keyboard overtaking the pen in recent years, that sentiment still rings just as true today. The (digitally) ...

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That’s the sound of browsers backing away from your website, wallets clutched tightly in their hands, credit cards still unused. A sale [or a couple of hundred of them!] walking away from an ...

The ability to craft compelling and persuasive copy is invaluable in marketing. Copywriting courses offer marketing professionals a variety of benefits, equipping them with the skills needed to excel ...

Between social media, email, blogs, ebooks and more, it’s becoming apparent that the written word plays a part in our daily lives now more than ever before. As a result, the ability to write ...

AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...

Copywriter Andrew Boulton on the dangers of only ever writing in the same place. Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise ...

If you’re familiar with the subtle vocabulary of modern professional football (sick as a psittaciforme, the referee’s a filthy onanist etc.) then you may have come across the term ‘worldy’. An ...