Long-form content can showcase true expertise, demonstrate value and build trust with consumers, but getting audiences to ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...

Many digital marketing studies show that long form content is more effective than short content. But here are a few reasons why it's not always the case. There’s a ton of free information about online ...

The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear ...

In 2023, TikTok pivoted to longer-form videos, with mixed success. Connective3’s Silje Tunes Huse argues that in 2024, longer videos will finally see growth on the app. ‘TikTok brain’, the phenomenon ...

Long-form content is effective... but producing it is time-consuming. And our most precious resource as marketers is time. We have only a fixed amount each day. So, what does a busy content marketer ...

Short-form content platforms such as ShareChat, Moj, Josh, and Instagram Reels have grown rapidly in 2024, as users from India's small towns rise steadily and regional-language creators keep them ...