Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. BrightLocal has released a new report analyzing 15 ...

When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to ...

CHICAGO--(BUSINESS WIRE)--Global market research company Euromonitor International launched a new webinar, analyzing the short- and long-term implications of COVID-19 on consumer behavior and how ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the early days of the pandemic, the consumer-packaged goods (CPG ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.