ChatGPT shows ads under answers at rates rivaling Super Bowl broadcasts, challenging advertisers to justify every impression spent ...

A Columbia Business School study says AI ads on average garner more click-throughs, providing they don’t ‘look like AI.’ ...

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.