Choice architecture is usually the most benign form of paternalism that behavioral economics has brought us in practice. This is when the way a choice is structured nudges you into making a choice ...

In my recent article "Libertarian paternalist," we talked about the ways in which CPAs can (and should) become the “choice architects.” One of the best ways to do that is to “nudge” clients ...

Researchers from Erasmus University, Columbia University, and University of Pennsylvania published a new paper in the Journal of Marketing that examines how the design of online marketplaces affects ...

The recent Facebook-Cambridge Analytica chaos has ignited a fire of awareness, bringing the risks of today’s data surveillance culture to the forefront of mainstream conversations. This episode and ...

The Affordable Care Act is intended to bring new health insurance choices to American consumers but – unless we pay attention to the concept of choice architecture – consumers may not be able to ...

Behavioural economics has given us the concept of choice architecture. What it means is simply that the way a choice is presented influences how it is made. Given this, choice options can be designed ...

Consider the last time you signed up for a web service. It might have been a site to buy products (e.g., Amazon), monitor and pay your credit card (e.g., Chase), read subscription content (e.g., The ...

It would be impossible to inventory all of the useful transactions people conduct on the Internet every single day. In 2014 alone, e-retailers based in the United States sold more than $300 billion of ...

Hidden in the IPCC’s latest climate report is a solution to reducing carbon emissions that gets less attention than solar panels or electric cars: “choice architecture,” or behavioral design, that can ...

Consider the last time you signed up for a web service. It might have been a site to buy products (e.g., Amazon), monitor and pay your credit card (e.g., Chase), read subscription content (e.g., The ...