Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Podcast advertising saw a notable spike in May, with BetterHelp leading all advertisers in monthly spend – a move that coincided with Mental Health Awareness Month. According to new data from Magellan ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...

What do Anthony Padilla, the Try Guys, JacksFilms, and Good Mythical Morning all have in common? Other than the fact that they are all incredibly popular YouTubers with millions of views, they’ve all ...

A new report from research firm Magellan AI shows wellness company BetterHelp and retailer Amazon were among the biggest ad buyers on podcasts in December of 2022. The report also showed financial ...

As part of a targeted response, that also includes the wider adoption of crucial viewability and brand safety tracking standards, the marketing industry is uniting behind a common effort to improve ...

The FTC announced a settlement with BetterHelp over allegations of sharing user data with third parties. BetterHelp will be banned from sharing the data with outside parties for advertising, and pay ...

Meta says it’s made improvements to its ad retrieval architecture, which could help businesses better reach their audiences. Here’s how. Business owners who use Meta’s advertising suite will see ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...