When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

It’s high time we put the most enduring myths about human behavior to bed, and see the mind—and the world—as it is. One time, when I was in high school, my friend switched sodas on me. I thought I was ...

Sensory processes, perception and performance constitute a multifaceted domain that bridges the sensory encoding of environmental stimuli, the perceptual interpretations formed by the brain, and the ...