Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, ...

How do you impact revenue for your company? If you're a B2B marketer, that's the question you're faced with every single day at work. And if you've answered this question anytime in the past decade, ...

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and ...

B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. The report ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

There are a number of channels for generating B2B leads: email marketing, search engine optimization (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, direct advertising and ...

Earlier this month, I wrote on four great B2B lead generation tactics. These are some of the main pillars of the Duct Tape Marketing System, and they have worked for countless businesses in the past.

B2B marketers value lead quality over lead quantity according to recent research from Ascend2. Improving lead quality was cited by 70% of surveyed marketers as the most important lead generation ...

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...