Christine Churchill from Key Relevance was first up. KW Selection considerations; relevant to site, keyword popularity, stage in buying process, competition, and feedback. Stage in Buying Process: ...

It’s not easy getting noticed on the internet. With so much competition on most search engines, ranking high enough to make it to the first page takes a ton of work and research. However, it’s easier ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Ahrefs is one of the biggest names in ...

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you’re a beginner or a seasoned professional, this guide is a must-read for ...

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using ...

For over seven years, I’ve used keyword research to consistently bring myself and clients valuable, targeted long lasting traffic. It can be one of the biggest land grab opportunities in SEO – if you ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

The best free keyword research tools for PPC There are plenty of keyword research platforms out there designed for both SEO and PPC (which I’ll get to in a bit), but these are the best tools to use ...

SEO stands for search engine optimization and manifests the process of improvement and optimization of a website’s on-page and off-page elements with the goal of increasing the quantity of organic ...