Google Ads To Resurrect Website Optimizer?

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website ...

Google Ads tests new ‘Website Optimizer’ tool

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Forbes

Google’s Upcoming Ad Change Could Spell Disaster For Millions Of Unprepared Small Businesses

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...
The New York Times

When Google Altered Its Ad Rules, Charities Paid the Price

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...
Los Angeles Times

Justice Department seeks to break up Google’s ad tech monopoly in Virginia trial

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court before the Virginia federal judge who ruled the search giant illegally ...
Los Angeles Times

Google ad technology under fire: What the Justice Department wants a judge to do

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
Bleeping Computer

Google is phasing out ad personalization for some AdSense products

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...