The company supported the loyalty relaunch with an in-restaurant campaign to make enrollment easier while driving customer ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

The Midwestern specialty grocer will give shoppers 10 points per dollar spent, and perks like early access to weekly deals ...

Starbucks made some major changes to its long-standing loyalty program last month.

In fact, Virgin’s own data shows momentum: an 18% year-over-year increase in points redemption, driven in part by making all ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

To receive the Vogue Business newsletter, sign up here. Are customer loyalty programmes fit for purpose? For luxury companies seeking a competitive edge in a post-pandemic world, that’s become a ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.