Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot could soon be out of business, the Roomba's creator admitting that there's "substantial doubt about [its] ability to continue as a going concern." It's a drastic fall for the company whose ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Liam McCabe iRobot filed for bankruptcy in December 2025 and expects to be ...

iRobot, the maker of the Roomba vacuum cleaner, filed for bankruptcy protection on Sunday, saying that it would go private after being bought by Picea Robotics, its primary manufacturer. The company, ...