DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to ...

Google Inc. said on Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by ...

Net advertising company DoubleClick said Tuesday that it has purchased rival L90's ad-delivery technology, a move aimed at boosting its marketing software business. New York-based DoubleClick ...

Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by better ...

NEW YORK--Online ad specialist DoubleClick on Tuesday bought marketing technology company SmartPath, in a bid to gain a stronger foothold in software sales. New York-based DoubleClick, which sells ...

The online advertising market won't get better this year, DoubleClick executives said Tuesday after reporting second-quarter results. "We don't see a second-half recovery," said Stephen Collins, chief ...

DoubleClick, the one-time darling of dot-com advertising, is nearing an agreement to be sold to Hellman & Friedman in a potential deal that could be worth around $1.2 billion, The Post has learned.