As the platform continues to swallow up more market share in livestreaming, YouTube is testing a new ad format for live video that might appear less disruptive to viewers. The company’s new picture-in ...

To enhance viewer experience and retain more viewers to a video, YouTube is improving the quality of mid-roll ads by showing fewer ads that may feel disruptive to the viewer. For YouTube creators, Mid ...

And it also has stellar position on mobile, as 25% of its total views come in from mobile devices. In 2012, YouTube turned out to be the most downloaded free app on ...