The Xbox Wireless Controller has been the standard for many gamers for years, but you can customize it for your specific ...

Microsoft is making Xbox controller collectors out of a lot of people. In previous years, anti-Xbox fanboys would mock the brand for the sheer volume of custom controllers Microsoft was putting out ...

Video game console manufacturers understand the gold mine that is limited and special edition versions of their peripherals. Microsoft understands this well and recognizes gamers' desire to customize ...

In an era where uniqueness carries a social currency more valuable than gold, digital customization is transforming consumer products from gaming controllers to everyday apparel. Co-founded by Levi ...