Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

Anil Jaiswal is SVP of Technology Transformation at U.S. Bank. He specializes in cloud, data and AI-driven transformation. Artificial intelligence is no longer a vision of the future. It’s a reality ...

The AI transformation is gathering steam. Consultancy Carruthers and Jackson's recently released Data Maturity Index found that just 7% of organizations don't use any form of AI, a significant drop ...

Data is now a key resource on the battlespace, with crucial applications in everything from intelligence, surveillance, and reconnaissance (ISR) to maintenance. The Australian Department of Defence’s ...