Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

We all communicate with different words through different media, but our identity as a university remains the root of all we say and write. In order for the university to be clear in its ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

Language is constantly evolving, and it’s our job to keep up – even at Christmas, say joint editors of the Guardian style guide, Charlotte Naughton and Katy Guest ...

The Associated Press style guide – which sets the agenda for how most major media uses its words and phrases in reporting, thus shaping society views – has come out with new guidelines on gender. The ...

With the end of the year fast approaching, we’re taking time to share some brilliant wardrobe inspiration. We’ve curated a list of the best style advice picked up in 2024—from Vogue Club members and ...