Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of your materials, it's integral ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Independent international award-winning brand and design agency Hulsbosch continues its 15-year partnership with Taronga ...

In conversation with Campaign Middle East, Ahmad AlMashhadi from CEER discusses a bilingual Arabic-English logotype, and a ...

The new design aims to reflect the bank’s shift from a regionally rooted institution to a national bank with a growing ...

CIBSE has launched its refreshed brand identity, marking a significant moment in its 129-year history and signalling a new ...