Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Amazon already has an ad-supported streaming-video service, Freevee. And Freevee, unlike say Pluto TV to Paramount+, is within the Prime Video ecosystem. (It remains — and will remain, we’re told — ...

YouTube is cracking down on ad blockers, but don't pull your hair out when commercials interrupt your videos. There are ways ...

We may receive a commission on purchases made from links. But Amazon is pushing forward with new strategies to monetize its streaming service. That is, Prime Video ads might get even more annoying in ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

The age of video advertising has truly arrived. Pinterest, arguably one of the biggest photo-sharing sites in the world, will start displaying video ads on its platform. Incorporating one of Pinterest ...

Moving advertisements, coming soon to a Facebook Newsfeed near you. Dec. 17, 2013 — -- Your Facebook Newsfeed might soon start to include some new moving ads. Facebook announced today that it ...

My first impressions of this product are that it is a great first stab at the market but Facebook has a long way to go to compete with the likes of YouTube. Facebook prides itself on its targeting and ...