Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

*Mobile devices have become essential tools since their emergence in the 1990s and evolution into smartphones after 2007. However, with rapid technological advancements, leading figures like Elon Musk ...

Apple CEO Tim Cook visited the White House on Wednesday to announce that his company will be investing an additional $100 billion in the U.S. over the next four years, raising its total commitment to ...

Apple's Tim Cook attended President Trump's gathering of business CEOs via satellite, and committed the company to working with the administration. After apologizing that he couldn't be present in ...

Apple CEO Tim Cook sparked a wave of criticism on Wednesday evening when he gifted President Donald Trump a 24-karat gold plaque in the Oval Office. Cook announced that Apple would invest an ...

Apple’s design team will now report directly to CEO Tim Cook following the upcoming retirement of COO Jeff Williams, marking a rare structural shift at the company. While it’s unclear how hands-on ...

While political satire has always been a part of South Park across almost three decades, things have reached a whole new level during the new season, with plenty of jokes involving the Trump ...

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's "F1" promotion tour continues to ramp up. Despite spending ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Apple CEO Tim Cook joined President Donald Trump at the White House on Wednesday to announce a commitment by the tech company to increase its investment in U.S. manufacturing by an additional $100 ...