Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. As a founder with a developer’s background, I never considered myself a marketing ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

We fall in love with our ideas rather quickly. Creative wisdom tells us to kill your darlings, i.e., throw away the first obvious ideas. Now, I am trying something different. I am using these five ...

Forbes contributors publish independent expert analyses and insights. Test to learn. Iterate to improve. Pilot to teach. Launch to commit. Roll-out to manage resources over time. At one level, this is ...

When you first think about being an entrepreneur, you’re filled with excitement at the possibilities. You can bring your own idea to market, you can be your own boss, you can set your own schedule and ...

Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem. Too many businesses pour time and money into developing ...