I felt compelled to write the following article due to a division of opinion that has risen between several professionals within the quality assurance (QA) community and me on the importance of ...

Editor’s note: Robert J. Moore is the co-founder of RJMetrics, a company whose software helps online businesses make smarter decisions using their own data. He also previously served on the Investment ...

A/B testing has become a popular way to evaluate everything from website design to online offers to product descriptions. But many managers don’t design these experiments carefully, relying on ...