YouTube gives creators smarter ad targeting

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
adexchanger

Owning Ad Targeting Is Paying Off For Hearst

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across ...
Search Engine Land

Should you use optimized targeting in Google Ads? A quick guide

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...
MediaPost

Meta Further Consolidates Ad-Targeting Options

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, ...
adexchanger

What’s The Deal With Contextual Targeting, Anyway?

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...
Search Engine Land

Audience targeting in Google Ads Search campaigns: How to layer data for better results

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data ...
MediaPost

Meta Ad Updates: For Reels, Threads, Targeting

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments ...