GTA 6 marketing schedule revealed by Take-Two boss - it's finally happening ...
Take-Two CEO Strauss Zelnick has addressed concerns over the use of Gen AI in GTA 6 and clarified that it wasn't used in the game's development.
Take-Two Interactive boss said the team 'feel great about' Grand Theft Auto 6, teasing new 'marketing beats' coming this summer ahead of launch.
CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.
"The video game business since its inception was built on the back of machine learning and artificial intelligence." ...
Take-Two Interactive's next earnings call is scheduled later today, where the company may share GTA 6 news to reassure the ...
Take-Two CEO Strauss Zelnick has chimed in on AI use across the company, claiming it has “energized” those across their ...
Take-Two's CEO says generative AI "shouldn't be" used to create GTA 6's worlds, and has also confirmed marketing will begin "this summer." ...
The Take-Two Interactive earnings call will take place today, February 3, 2026, at 1:30 P.M. PT/4:30 P.M ET. We’ll be streaming it on the Shacknews Twitch channel. Take-Two will host the call ...
CNBC’s Jim Cramer sits down with Take-Two Interactive CEO and chairman Strauss Zelnick to discuss the company's latest ...
For the first time, Take-Two Interactive's CEO addresses the future of GTA Online and potential new updates after the release of Grand Theft Auto 6.