Seemingly every brand offers some kind of loyalty program, but only a handful are really worth it. T-Mobile’s Magenta Status is one of them. Magenta Status is a free loyalty program for all postpaid T ...

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In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

In today’s marketplace, consumers hold all the cards. They have endless choices, and businesses are constantly competing for their attention amidst overwhelming clutter. The key to standing out?

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...