Consumers often misinterpreted commonly used language on nutritional supplements, survey data showed. Participants who viewed labels of either fish oil or a hypothetical supplement were more likely to ...

A new study reveals that much of the confidence people have in the health benefits of supplements might not come from science, but from clever wording on labels. Phrases like “boosts brain function” ...

Consumers want functional food. If nothing else is certain, that is. In many areas, from coffee to bread to plant-based protein to non-alcoholic drinks, consumers want food that can provide functional ...

Consumers often misinterpreted dietary supplement label language, survey data showed. Labels mentioning "brain health" or "heart health" led people to think a supplement prevented a specific condition ...