Over the past three months, a growing number of universities have added or dropped entire sports programs on the eve of dramatic changes coming to college athletics under the $2.8 billion NCAA ...

Sonoma State University leaders say a $45 million turnaround package inserted into the 2025 state budget will allow the campus to invest in areas like student recruitment and career development but ...

PARIS — In the parlance of the NCAA, the term "Olympic Sports" carries a dismissive connotation. These are the sports that don’t make money. At any major university, the list of non-revenue sports ...

The Cougars and the Utes made CNBC's ranking of the 75 most valuable college athletic programs in the country.

It happens for only seven weeks of the summer, but the results are often lifelong: A cohort of students comes to campus to complete the Business of Sports (BOS) Program, an experience that regularly ...

When it comes to all-around sports excellence in the SEC, nobody messes with Texas. The Texas Longhorns won the 2024-25 USA Today Network SEC All-Sports Title, ending Tennessee's three-year reign as ...

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Young athletes have different needs than adults. More kids are participating in youth sports programs. An increasing number of youth train for longer and more intensely. They specialize earlier, ...

UW-Stevens Point will launch a sport business major, minor and certificate in fall 2026, preparing students for careers in a ...

Purdue University’s online Graduate Certificate in Sports Communication provides students with comprehensive instruction in strategic communication and media management tailored to the sports industry ...

The Kentucky Wildcats are certainly one of the biggest brand names in all of college athletics. Obviously, the basketball ...

FORT HUACHUCA, Ariz. -- Child and Youth Services (CYS) Youth Sports and Fitness here is once again designated a Better Sports for Kids Quality Program Provider by the National Alliance for Youth ...