In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

It's gaudy, and some would call it downright ugly, but the lime green paint job option for the 2017 Toyota Prius keeps the vehicle cool and can even save drivers on gas. A Wired report says that ...

The Toyota Prius pictured above features a shade of green that is probably the last color you'd want adorning the Japanese manufacturer's popular hybrid, but it actually serves a special purpose. The ...

New research from Purdue University has helped develop a white paint that has a solar reflectance of 97.9 percent, which can help keep objects painted with it cooler. A development of an older ...

In the summer of 2022, more than 1 million of square feet of roads in L.A’s Pacoima neighborhood were covered with solar reflective paint. Schoolyards, basketball courts, and parking lots were also ...