VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Effective Facebook engagement boosts organic reach by using smart social media strategies focused on authentic interactions; no paid ads needed. Pixabay, Firmbee Facebook remains one of the most ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into ...