Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

Adam Nelson, a principal investigator in the UW Department of Zoology and Physiology, led a study that used mice to show that social hierarchy involves status-dependent behavioral interactions that ...

How easily could you be tricked or manipulated? This video dives into clever social experiments designed to reveal just how people react when faced with unexpected situations. From subtle pranks to ...