The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

Michael Walrath is the former CEO of Yahoo!’s Right Media. As eBay became pervasive, a slew of companies appeared with the sole purpose of helping people buy and sell goods on the giant auction site ...

How will the service layer help marketers and publishers operate in the new privacy-first ecosystem? ExchangeWire has launched Industry Review - an outline of where we see the future for the marketing ...