Sensor Tower has published its annual State of Mobile report, offering insights, trends, and data on the global mobile app ...

Sensor Towers reported that consumers spent more on non-game mobile apps in 2025 than on gaming mobile apps.

Sensor Tower said that the traditional U.S. retailers, including Walmart, Home Depot, Etsy, and Target, have experienced the ...

Bolstered by Generative AI services, IAP revenue from non-gaming apps surpassed games for the first time, representing a 21% YoY increase and nearly three times the amount spent just five years ...

Consumers spent more money in mobile apps than games in 2025, driven by AI app adoption.

It’s the first time that’s happened, and while generative AI “led revenue growth,” it “was not the only driver,” according to the report. Consumers spent $85 billion in apps last year, a 21 percent ...

India reportedly saw a rebound in app downloads last year as Gen-AI assistants and short-form microdrama apps drove higher installs and user engagement, even as spending remained relatively low ...

New data from analyst firm Sensor Tower indicates that consumers are spending more on non-gaming mobile apps than they are on ...

Ian Simpson, Head of Innovation at Sensor Tower, discusses how his background in public affairs informs his previous work and ...

Global mobile gaming revenue rose slightly to $81.8 billion in 2025, while non-game app consumer spending surged 21% to $85.6 ...