David Gasparyan is the founder & president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. Closing leads always presents a unique set of challenges, ...

Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the ...

Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger customer connections. According to LinkedIn, 78 percent of social sellers ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works helps you maintain a consistent approach to generating sales leads and turning them into ...

1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

Most small businesses don’t actually need a new CRM or a salesperson when revenue feels shaky — they need to tighten their fundamentals. In under 10 focused hours, founders can sharpen positioning, ...

Walking into today’s B2B buying process feels less like a marathon and more like a sprint. According to new LinkedIn data, nearly half of B2B deals now close within just 14 days. That acceleration is ...

The challenge for the channel is to get the customer’s attention at the right time in the sales cycle to make a relevant pitch and hopefully seal the deal. But the window that B2B sales reps are ...