CRM leans on Data 360 to counter slowing growth, integrating AI tools to boost higher-value contracts as revenue growth cools ...

Design Within Reach (DWR), a retailer selling furniture online and through a contract sales force, has been using Salesforce.com to enable employees to connect and collaborate, and will soon be using ...

As enterprises scale, managing large and complex sales processes requires advanced tools that not only streamline operations but also enable data-driven decision-making. Sales automation software is ...

As we approach Salesforce Inc.’s highly anticipated Dreamforce event, it’s clear that the company is positioned at the forefront of the enterprise artificial intelligence revolution. Generative AI is ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Nevertheless, Marc Benioff, CEO of Salesforce, ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

CRM developer Salesforce is integrating its AI-powered agent system Agentforce Sales into OpenAI's ChatGPT. This should prevent sales representatives from having to constantly switch between ...