Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Chris has been playing games for over 20 years going back to the NES. His favorite genres of games are MMOs, ARPGs, Survival Crafters, and Mobile Games of all kinds. With over 5,000 hours in Roblox ...

If Roblox users want to chat on the online gaming platform, they’ll soon have to verify their age by providing a government ID or by letting an artificial intelligence age estimation tool photograph ...