Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

According to the dentsu-e4m Digital Advertising Report 2026, advertising spends on e-retail platforms in India reached Rs ...

1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by ...

For four decades, Ellis Verdi, Founder and President of DeVito/Verdi, has helped shape some of the most talked-about — and often controversial — campaigns in retail advertising. From launching Daffy’s ...

PayPal (PYPL) Ads Manager gives tens of millions of small businesses access to high-margin ad revenue while creating valuable new inventory for advertisers of all sizes Retail media networks have ...

https://siris-libraries.si.edu/ipac20/ipac.jsp?&profile=liball&source=~!silibraries&uri=full=3100001~!399878~!0#focus ...