Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Qualitative Comparative Analysis (QCA) has emerged as a vital methodological tool for analysing complex causal configurations in social science research. By bridging the gap between qualitative and ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Business owners faced with tough decisions can use one or both of two general approaches to problem solving. The qualitative approach draws on a manager's experience and expertise, which together hone ...

In the almost thirty years since I commenced working in market research I have seen qualitative market research emerge from being an incidental part of the overall practice of market research in ...

This course is available on the MRes in Political Science, MSc in Political Science (Conflict Studies and Comparative Politics) and MSc in Political Science (Global Politics). This course is not ...