Puma set for Chinese backing in lucrative deal as Adidas rivalry deepens

Puma, the German sportswear giant with roots intertwined with arch-rival Adidas, is set to undergo a significant ...
Devdiscourse

Sneaker Turf Wars: Puma's Fight for Survival Amid Rising Competition

Puma, initially founded by Rudolf Dassler and separated from Adidas, faces new challenges and opportunities as it becomes ...
Yicai Global

Anta Sports May Struggle to Repeat Previous Investment Successes With Puma, Analysts Say

Puma’s business performance has worsened in recent years. Net profit declined 14 percent in 2023, and dropped another 7.6 ...

Puma's long slide: the rise and fall of a German sports icon

Jan 28 (Reuters) - Germany's Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and ...
Retail TouchPoints

Hong Kong-Based Anta Sports Buys 29% Stake in Puma for $1.8 Billion

Anta Sports Ltd. will purchase a 29.06% stake in the Puma brand from Artemis for €1.5 billion ($1.8 billion USD).
Yahoo

Rihanna Reveals Her Childhood Inspired Her to Work With Puma: ‘It’s Like Coming Home’

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment ...

China's Anta buys $1.8 billion Puma stake from Pinault family, rules out takeover

By Alexander Hübner and Paolo Laudani Jan 27 (Reuters) - China's biggest sportswear brand Anta Sports Products has struck a deal to buy a 29.06% stake in Puma from the Pinault family for 1.5 billion ...