Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Sometimes it’s hard to distinguish the difference between PR (public relations) and marketing since they have overlapping goals and can be done in conjunction with each other. But each has distinct ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis At ...

The three fields of advertising, marketing and public relations offer highly creative people careers in industry. Choosing the right career path among these disciplines depends on your long-term goals ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...