Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...

How machine learning is driving hyper-personalized ad campaigns. The increasing impact of voice search and conversational AI. AI-driven programmatic advertising and how businesses can stay ahead by ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...

Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

Even though supply path optimization is among the key trends in the modern programmatic ecosystem, ad fraud still remains an issue. This happens due to an entire range of reasons, including but not ...