Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing. Founded in 2013 by AdExchanger, the industry’s go-to resource for all things ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...