New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...
It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...
We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...
Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...
As part of The Vitamin Shoppe’s launch of its Innovation stores, the retailer has sought to reach one of its primary goals: to help “demystify” the wellness space and re-establish the direction of its ...
Company Aims to Transform How Brands Engage Consumers to Try Their Products, Leveraging Precise Targeting and Closed-Loop Measurement DETROIT, September 26, 2025--(BUSINESS WIRE)--Swish, the pioneer ...
IRSST states that “[t]hese original findings suggest promising avenues for assessing ENM exposure, while also showing their limitations. Improvements to our sampling and analysis methods give us a ...
LONG BEACH, Calif. -- Marsh Supermarkets, Indianapolis, plans to increase in-store sampling activity this year based on positive feedback from sampling during 2004, Roy Fossum, senior vice president, ...
TORONTO--(BUSINESS WIRE)--Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful ...
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