This paper proposes a framework for benchmarking the new product development process of individual companies. The company’s ...

A product life cycle is the typical stages a product goes through during its lifetime. The product life cycle is broken down into five different stages, which include the development, introduction, ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

Let’s roll back to the basics and discuss a few innovation tips that I think all software developers should understand. My company produces software-enabled solutions that aim to solve problems while ...

Over my 30 years of leading the creation of innovative new products, processes and services, I’ve learned what makes for successful new product development and innovation. It goes far beyond designing ...

For some well-established industries, product lines are simply updated regularly, and product development tends to be an easy, relatively unimaginative process. For other products, however, their ...

Reports from academic studies, market surveys and consulting firms all show a failure rate between 70% and 90% of new products in the Consumer Packaged Goods industry [1]. In this mercilessly ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel for ...

Product designers seeking to create more sustainable products need tools that reflect the rapidly iterative process of product development. This is the third in a three-part series by EcoShift, a ...