Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing shapes customer perception, unit economics and long-term viability. This is ...

In this column, I'd like to address the following points: What is stepped pricing? How new is it? How does it work? Recently, the concept of 'tier pricing' methodologies in government contracts has ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog. Utilizing smart pricing strategies when selling your wares—be they products, services or ...

Globalization presents both tremendous opportunities for business, but also significant challenges. Processing Content On one hand, multinational corporations have access to assets across all their ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

The net price method is an accounting method in which the net price of a purchase is recorded after any discounts. The net price method works as an alternative to the gross price method, which records ...