Amazon is returning to New York’s Beacon Theatre for its annual upfront presentation to advertisers, slating the event for ...

Amazon made its second formal appearance at the upfronts in New York on Monday night, and once again, it pulled out all the stops. Like their 2024 presentation, Amazon made a number of splashy ...

Amazon's bid to be a Prime mover during TV's annual Upfront Week is causing it to crash into long-held industry protocols. The streaming and e-commerce giant plans to shift its upfront presentation to ...

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