When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. AnalyticsIQ, a provider of predictive people-based data, is excited to ...

Data. It sits at the heart of the marketing function. Without it, marketers would be blind. The old era of marketing was often dictated by gut-feel and creativity, or so the legend goes. Marketers ...

Predictive Analytics isn’t all maths; some of its basic concepts can deliver huge gains from any Customer Relationship Management programme. Growth-focused SMEs, without enterprise-scale budgets, want ...

Ty Allen is the CEO of SocialClimb, a company that offers automated patient acquisition software & predictive analytics data for healthcare. Healthcare consumers have the world at their fingertips as ...

In his expanded role, Murphy will lead strategy and growth initiatives across professional sports leagues, teams, live event venues, and entertainment brands-helping organizations acquire new fans, ...